About Discover Wine Online

Discover Wine Online helps you plan winery tasting days—maps, corridors, reservation timing, and tasting discounts—across Napa, Sonoma, the Finger Lakes, Willamette Valley, and other U.S. regions. It is built for visiting tasting rooms, not for wine encyclopedias or bottle reviews.

Start on the map to explore a region, use the tasting-trip guides and discount pages when shaping your route, and open cellar tools only when you are ready to catalog inventory.

Why Discover Wine Online exists

Most wine websites teach bottles and brands. Discover Wine Online is built for the harder job: planning winery tasting days—which corridor to drive, how many appointments fit, whether a pass pays off, and how to allow enough travel time between reservations.

Use the map to shortlist tasting rooms, the tasting-trip guides for pacing and sample days, discount pages for passes and fee math, and cellar tools when bottles come home. The through-line is visiting for tasting—not another wine encyclopedia.

Founder

Jeff Higdon, founder of Discover Wine Online
Jeff Higdon at his home, February 2019.

Jeff Higdon is the founder and creator of Discover Wine Online. For the past 35 years, he has planned and enjoyed annual wine-tasting trips to wine regions across the country.

Discover Wine Online grew out of Jeff’s love of wine country and the practical lessons he has learned while organizing successful tasting trips. From choosing wineries and building realistic itineraries to managing reservations, travel time, and tasting notes, Jeff created the application to help other wine lovers plan more enjoyable, organized, and memorable wine-country experiences.

Affiliate disclosure

Discover Wine Online may earn commissions from qualifying purchases or partner bookings, including Priority Wine Pass referrals and selected product links. These relationships are disclosed where affiliate links appear.

Read our How we maintain winery listings page for sources, the review process, and how to send a correction.

Frequently asked questions

What is Discover Wine Online?
Discover Wine Online is a winery tasting-trip planner founded by Jeff Higdon: interactive maps of tasting rooms, reservation-aware routing, regional tasting discount guides, day itineraries, and optional cellar tracking for bottles you bring home.
Who created Discover Wine Online?
Jeff Higdon founded Discover Wine Online after 35 years of planning annual wine-tasting trips across U.S. wine regions. The app applies those itinerary, reservation, and pacing lessons so other travelers can plan more organized tasting days.
How do I plan a winery tasting trip?
Use the interactive map to shortlist tasting rooms near one corridor, book anchor appointments first, then fill gaps with nearby stops. Our tasting-trip guides cover pacing; discount pages cover passes and fee math. Export trips to Excel or calendar (ICS) when you are ready.
Can I track my wine collection?
Yes. Optional cellar tools let you manage bottle inventory, drink windows, tasting notes, and ratings by producer, region, varietal, and vintage—separate from tasting-day planning, but in the same account.
What wine regions are covered for tasting trips?
Discover Wine Online covers major U.S. tasting destinations including Napa Valley, Sonoma County, Willamette Valley, Finger Lakes, Paso Robles, Walla Walla, and other regions on the map.

Last reviewed: September 2026.

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