Sonoma is spread across several subregions. 75 wineries here offer tasting discounts, but the best discount route is usually the one that reduces driving as much as it reduces tasting fees. Pick Healdsburg/Dry Creek, Russian River, or Sonoma Valley for the day—not all three.
Tasting fees often run $25–$75—generally below Napa—while styles range from Russian River Pinot and Chardonnay to Dry Creek Zinfandel and Carneros sparkling. Sonoma County Tasting Pass and Priority Wine Pass partners are common; bottle-purchase waivers appear frequently at family-owned rooms.
Sonoma Discounts: Variety and Value Compared with Napa
Sonoma rarely matches Napa’s per-stop dollar savings because base fees are lower—but you can often visit more wineries per day for the same spend. Travelers who want breadth (Pinot, Zin, Rhône, sparkling) without Napa-level fees usually get better overall value here when discounts are stacked in one subregion.
Plan by Subregion (Not by County)
- Healdsburg & Dry Creek: Zinfandel and Rhône focus; square blocks in Healdsburg plus short drives on West Dry Creek Road.
- Russian River & Sebastopol: Cool-climate Pinot and Chardonnay; winding roads—keep stops within a 15-minute radius.
- Sonoma Valley & Kenwood/Glen Ellen: Classic valley floor route along Highway 12; strong for a single scenic line of tastings.
- Santa Rosa & Windsor: Practical base towns if you are lodging centrally and want shorter drives to multiple pass partners.
Why Driving Time Matters More Than in Napa
A $15 saved tasting fee loses appeal if the next winery is 40 minutes away. Filter the Sonoma winery map by discount type, then draw a tight geographic cluster before you add a fourth stop. Three wineries in one AVA usually beat four scattered across the county.
Sonoma County Tasting Pass vs Priority Wine Pass
The Sonoma County Tasting Pass targets local participation; Priority Wine Pass spans multiple regions including Sonoma partners. If you already hold one pass, filter the map to that program first—mixing passes on the same day only helps if you confirmed each winery honors both.
Before You Book in Sonoma
- Confirm which pass or promotion applies (county pass vs national pass vs complimentary with purchase).
- Outdoor vs seated tasting—some discounts only apply to standard flights.
- Pet-friendly and group policies if traveling with more than four guests.
- Harvest and event weekends when discounts are paused.
Wine Passes in Sonoma County
If you already hold a pass, filter the Sonoma map by that program. Official pass sites set the rules; this guide lists which wineries participate in that pass program.
| Pass | Typical price | Official site | Notes |
|---|---|---|---|
| Sonoma County Tasting Pass | $59–$129 | Sonoma County Tasting Pass | County-wide; plan one subregion per day |
| Priority Wine Pass | $49–$69 | Priority Wine Pass | Multi-region; Sonoma partners on this list |
Compare all regions on our wine tasting discounts by region page.
Complete List of Sonoma Wineries with Wine Tasting Discounts
The following 75 Sonoma County wineries offer tasting discounts or passport benefits, grouped by city so you can plan one subregion per day.
Jump to wineries by city
Sonoma Wineries with Discounts in Healdsburg
23 wineries in Healdsburg anchor a Dry Creek or square-focused day—Zinfandel and Rhône rooms within a short drive of town.
- Aldina Vineyards - Sonoma County Tasting Pass
- Alexander Valley Vineyards - Priority Wine Pass
- Alley 6 Craft Distillery - Sonoma County Tasting Pass
- Blanchard Family Wines - Priority Wine Pass
- Breathless Wines - Sonoma County Tasting Pass
- G&C Lurton - Priority Wine Pass
- Gary Farrell - Sonoma County Tasting Pass
- Hop Kiln Winery - Sonoma County Tasting Pass
- Longboard Vineyards - Sonoma County Tasting Pass
- Manzanita Creek - Priority Wine Pass
- Merriam Vineyards - Priority Wine Pass, Sonoma County Tasting Pass
- Michel Schlumberger - Sonoma County Tasting Pass
- Papapietro Perry - Priority Wine Pass
- Quivira Vineyards - Priority Wine Pass
- Rodney Strong Vineyards - Priority Wine Pass
- Rued Vineyards - Priority Wine Pass
- Saini Vineyards - Priority Wine Pass
- Seghesio Family Vineyards - Priority Wine Pass
- Spicy Vines - Priority Wine Pass, Sonoma County Tasting Pass
- Twomey Cellars - Sonoma County Tasting Pass
- Viszlay Vineyards - Priority Wine Pass
- WALT/BACA Wines - Priority Wine Pass
- West Wines - Priority Wine Pass
Sonoma Wineries with Discounts in Sonoma
12 wineries in the city of Sonoma fit a Highway 12 valley-floor loop; add Kenwood or Glen Ellen only if they are on the same east–west spine.
- Canihan Winery - Priority Wine Pass
- Cline Cellars - Priority Wine Pass, Sonoma County Tasting Pass
- Gehricke Wines - Sonoma County Tasting Pass
- Highway 12 Winery - Priority Wine Pass
- Jacuzzi Family Vineyards - Priority Wine Pass, Sonoma County Tasting Pass
- Kivelstadt Cellars - Priority Wine Pass
- Larson Family Winery - Priority Wine Pass, Sonoma County Tasting Pass
- Meadowcroft Wines - Priority Wine Pass
- Muscardini Cellars - Priority Wine Pass, Sonoma County Tasting Pass
- Tin Barn Vineyards and Winery - Priority Wine Pass, Sonoma County Tasting Pass
- WALT Wines Sonoma - Priority Wine Pass
- Westwood Winery - Priority Wine Pass
Sonoma Wineries with Discounts in Santa Rosa
5 wineries in Santa Rosa work well as a lodging hub—pick pass partners within a 15-minute radius instead of driving to Healdsburg the same afternoon.
- Balletto Vineyards - Priority Wine Pass
- Carol Shelton Wines - Priority Wine Pass
- Maritana Vineyards - Priority Wine Pass
- Stonemason Cellars - Sonoma County Tasting Pass
- WoodenHead - Sonoma County Tasting Pass
Sonoma Wineries with Discounts in Kenwood
5 wineries in Kenwood pair naturally with Glen Ellen on Sonoma Valley’s scenic Highway 12 segment.
- B Wise Vineyards - Priority Wine Pass
- Deerfield Ranch Winery - Priority Wine Pass
- Landmark Vineyards - Priority Wine Pass
- Ty Caton - Priority Wine Pass
- VJB Cellars - Priority Wine Pass
Sonoma Wineries with Discounts in Glen Ellen
6 wineries in Glen Ellen suit a slow Sonoma Valley afternoon—keep stops between Glen Ellen and Kenwood before heading to Santa Rosa.
- Benziger Family Vineyards - Priority Wine Pass, Sonoma County Tasting Pass
- Imagery Winery - Priority Wine Pass, Sonoma County Tasting Pass
- Loxton Winery - Priority Wine Pass
- Mayo Family Winery - Priority Wine Pass
- Schermeister Winery - Sonoma County Tasting Pass
- Wellington Cellars - Priority Wine Pass
Sonoma Wineries with Discounts in Geyserville
6 wineries in Geyserville bridge Alexander Valley and Healdsburg; treat them as one north-county cluster for the day.
- Cast Wines - Priority Wine Pass
- Meeker Vineyards - Priority Wine Pass
- Pech Merle Winery - Sonoma County Tasting Pass
- Silver Oak Cellars (G) - Sonoma County Tasting Pass
- Trentadue Winery - Priority Wine Pass, Sonoma County Tasting Pass
- Trione Vineyards & Winery - Priority Wine Pass, Sonoma County Tasting Pass
Sonoma Wineries with Discounts in Windsor
6 wineries in Windsor are practical if you are staying central—short hops to Santa Rosa or Russian River partners without crossing the whole county.
- Baldassari Wine Lounge - Priority Wine Pass, Sonoma County Tasting Pass
- Grand Cru Custom Crush - Priority Wine Pass
- J. Cage Cellars - Priority Wine Pass, Sonoma County Tasting Pass
- Mengler Family Wines - Sonoma County Tasting Pass
- Notre Vue Estate & Balverne Winery - Sonoma County Tasting Pass
- Oak Tree Winery - Sonoma County Tasting Pass
Sonoma Wineries with Discounts in Sebastopol
3 wineries in Sebastopol belong on a Russian River–focused day with Forestville or Graton—not a Healdsburg morning and Sebastopol afternoon.
- Ambix Spirits - Sonoma County Tasting Pass
- Gold Ridge Organic Farms - Sonoma County Tasting Pass
- Purple Pachyderm Winery - Sonoma County Tasting Pass
Sonoma Wineries with Discounts in Petaluma
2 wineries in Petaluma sit on the southern edge; plan them as a Petaluma-only loop unless you accept longer drives to valley tastings.
- Adobe Rd Winery - Priority Wine Pass
- Montagne Russe Winery and Record Lounge - Sonoma County Tasting Pass
Sonoma Wineries with Discounts in Forestville
1 winery in Forestville fits a compact Russian River route with Guerneville or Sebastopol stops nearby.
- Russian River Vineyards - Priority Wine Pass, Sonoma County Tasting Pass
Sonoma Wineries with Discounts in Fulton
1 winery in Fulton is a short add-on when you are already tasting in Santa Rosa or Windsor—avoid treating Fulton as a separate subregion day.
- Kendall Jackson - Priority Wine Pass, Sonoma County Tasting Pass
Sonoma Wineries with Discounts in Cloverdale
2 wineries in Cloverdale suit a northern Sonoma day; pair with Geyserville or Healdsburg if you are driving down from Mendocino.
- Pine Mountain Vineyards - Priority Wine Pass
- Sky Pine Vineyards and Bobdog Wine - Priority Wine Pass
Sonoma Wineries with Discounts in Cotati
Cotati has one listed discount participant, so it works best as an add-on when you are already planning a southern Sonoma or Petaluma-area route.
- Karah Estate Vineyards and Winery - Priority Wine Pass
Sonoma Wineries with Discounts in Graton
Graton is a small but useful stop if your day is centered around Russian River or Sebastopol.
- Paul Mathew Tasting Room - Sonoma County Tasting Pass
Sonoma Wineries with Discounts in Guerneville
Guerneville works best for travelers already planning a Russian River route rather than a county-wide discount chase.
- Equality Vines Tasting Room - Sonoma County Tasting Pass
Planning Tips for Sonoma Discount Tastings
Open the Sonoma County map, enable tasting discounts, and zoom to one subregion before adding a fourth stop. Three wineries in one area usually beat four scattered across the county.
- Pick Healdsburg/Dry Creek, Russian River, or Sonoma Valley for the day—not all three.
- Confirm county pass vs Priority Wine Pass acceptance at each reservation.
- Check whether outdoor vs seated flights are eligible for the discount.
- Harvest weekends may pause or limit pass offers—verify ahead.
Sonoma Map With Discount Filter
Filter participating wineries on the map, then build a tight route inside one subregion.
Sonoma Wine Tasting Discounts FAQ
How much do Sonoma wine tastings cost?
Sonoma County wineries typically charge $25–$75 per person—often less than Napa. Sonoma County Tasting Pass and Priority Wine Pass partners can reduce costs when you stay in one subregion.
Which Sonoma wineries accept Priority Wine Pass?
Over 75 Sonoma County wineries on this page accept Priority Wine Pass, including partners in Healdsburg, Sonoma, Santa Rosa, Kenwood, Glen Ellen, and more. Use the Sonoma map to filter by pass.
Which Sonoma wineries accept Sonoma County Tasting Pass?
The county tasting pass is honored at many wineries listed on this page across Healdsburg, Russian River, Sonoma Valley, and other areas. Verify each stop before you go.
How do I find winery tasting deals in Sonoma?
Use the city groupings on this page or the Sonoma map with the discount filter enabled.
How should I plan Sonoma wine tasting discounts?
Pick one subregion—Healdsburg/Dry Creek, Russian River, or Sonoma Valley—and filter the map to discounts in that area. Shorter drives often beat chasing the largest per-stop discount across the county.
How We Maintain Winery Listings
Last reviewed: May 2026.
This guide lists 75 Sonoma County wineries that participate in tasting discount or pass programs. Pass rules are set by each program operator; we list which wineries participate in that pass program.
How we verify listings: We review winery websites and published pass-program pages, then periodically re-check participation status, reservation requirements, and tasting-fee language. Confirm with each winery before booking.
Published by Discover Wine Online. See how we maintain winery listings, wine tasting discounts by region, or contact support for corrections.
More planning: Sonoma wineries guide, Sonoma itinerary, how to plan a wine trip.